Building a Brand on Social Media


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    Your brand speaks for your company and its products and/or services. In today’s online-focused world, it’s important that your brand has a definitive, consistent, and responsive presence.

    Whether you’re looking to build a brand from scratch, or strengthen an existing brand, this content will help you build a brand using social media. We’ll cover how to build a social media strategy, identify social media platforms that fit your brand, craft strong messages that will engage your audience, and evaluate and revise your strategy.

    Learning Outcomes:

    • Define terms related to social media branding
    • Create a strategy for your social media brand
    • Describe various social media platforms and identify what platforms fit your brand
    • Communicate effectively over social media
    • Deal with negative feedback and criticism
    • Create a social media playbook to guide brand ambassadors
    • Evaluate your brand strength and revise your strategy


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