E-Commerce Management


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    As the global Internet population continues to grow, electronic commerce is growing as well. By the end of 2015, e-commerce is expected to generate over $400 billion annually. This huge market encompasses traditional e-commerce, as well as m-commerce (which is growing faster than any other sector) and location-based e-commerce.

    This content will teach entrepreneurs how to develop, market, and manage an e-commerce business, giving them a crucial advantage in today’s competitive market.

    Learning Outcomes:

    • Describe what the terms e-commerce and m-commerce mean
    • Develop an e-commerce business plan
    • Evaluate e-commerce software options
    • Build an online store with product pages, supporting features, a shopping cart, and an effective checkout process
    • Test, launch, and update your e-commerce site
    • Design engaging, responsive web content
    • Understand e-commerce payment options and choose appropriate options for your site
    • Use appropriate tools to track key e-commerce metrics
    • Identify and optimize supporting e-commerce activities, such as customer service, sales, and inventory management
    • Create a marketing plan with all the essential elements
    • Market your online store using social media and other appropriate channels
    • Use discounts and promotions to market your e-commerce business
    • Understand what security and privacy issues face e-commerce businesses and handle customers information accordingly
    • Protect your intellectual property
    • Identify the rules and regulations that will govern your e-commerce businesses


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